Mercè Roca

Position

Associate Professor – Director of the MScIB

Qualifications

PhD in Management (Leeds University Business School)
Master’s degree in Economics and Business (UPF)

Biography

She is academic coordinator of the Marketing and Research Techniques area at ESCI-UPF and director of the Master of Science in International Business jointly offered by the Barcelona School of Management and ESCI-UPF. Member of the Research in International Studies and Economics group at ESCI-UPF, the Business Analytics Research Group and the Experimental Economics Laboratory at UPF. She lectures in statistical analysis and market research. Her research includes referenced publications and competitive projects linked to data processing in consumers’ and organisations’economic decisionmaking, corporate social responsibility and business internationalisation.

Subjects they teach

Subject
Programme
Typology

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Programme:
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Description

The aim of this course is to provide students with basic skills in programming in order to to be able to handle large databases in the fields of commerce, logistics, mass consumption, consumer preferences and others. The specific learning objectives include: designing and creating a database; storing, retrieving and analyzing relevant data from the corresponding databases, and; interpreting and presenting results and making recommendations. This is a hands-on course where students use relevant programming and data processing tools and apply them to large datasets from the fields of international business and marketing. 
The course will be structured around learning how to use four principal tools: Linux open source operating system, Python Programming Language, R programming language used for statistical computations, data analysis and graphical representations of data, and MySQL relational database management system used in data warehousing, e-commerce, and web databases.

Code:
40316

Créditos:
4 ECTS

Language:
English

Business Trip. International Trade Mission

Master of Science in International Business

Required

Programme:
Master of Science in International Business

Description

It offers students the opportunity to perform a series of activities during the trip to and experience the implementation of an international business plan in a foreign country.

Visits to international companies and interviews with their managers will be organized so that students learn about the organizational structure and resources characteristic to international business operations.

Créditos:
3 ECTS

Language:
English

Type of subject: Required

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Internship

Master of Science in International Business

Required

Programme:
Master of Science in International Business

Description

The internship takes place in organizations that have a collaboration agreement with BSM and ESCI-UPF and has a duration of one trimester.  The assigned tasks of the internship are the result of a consensus between the organization that receives the student and the Master’s management team. The objective is that the tasks meet a real need of the firm. An internship coordinator supervises that the assigned tasks are relevant to the Master’s specific competences and objectives.

Créditos:
9 ECTS

Language:
English

Type of subject: Required

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Market Research Analytics

Bachelor’s Degree in International Business and Marketing

Elective

Programme:
Bachelor’s Degree in International Business and Marketing

Description

Application of statistical techniques to the market. Multivariate dependence methods. ANOVA, multiple progression, conjoint analysis, discrete choice models.

Learning Outcomes

Students will be able to properly apply multivariate methods for dependent variables, analyse the results and present a suitable report of findings

Code:
40210

Créditos:
4 ECTS

Language:
English

Type of subject: Elective

Syllabus

Marketing Research and Opportunity Analysis

Master of Science in International Business

Required

Programme:
Master of Science in International Business

Description
  • The marketing research process.
  • Qualitative and quantitative information gathering techniques.
  • Sources of information for the analysis of international markets.
  • International marketing research: country, industry and motivational reports.

Créditos:
3 ECTS

Language:
ENGLISH

Type of subject: Required

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Statistics

Bachelor’s Degree in International Business and Marketing

Core

Programme:
Bachelor’s Degree in International Business and Marketing

Description

Statistical inference. Point and interval estimates. Hypothesis testing, analysis of variance and contingency tables. Simple linear regression modelling. Sampling principles.

Learning Outcomes

Learn how to infer population properties (estimating a parameter, deciding the truth of a statement, etc.) from the information gathered from a subset or sample.

Code:
41303

Créditos:
6 ECTS

Language:
English

Type of subject: Core

Syllabus