Marketing Research and Opportunity Analysis
Asignatura del Master of Science in International Business
Description
- The marketing research process.
- Qualitative and quantitative information gathering techniques.
- Sources of information for the analysis of international markets.
- International marketing research: country, industry and motivational reports.
This subject forms part of the Master of Science in International Business, Follow the link for further information..
Mercè Roca
GNMI Head of Studies | Director of the MScIB
PhD in Management (Leeds University Business School)
Master’s degree in Economics and Business (UPF)
She is academic coordinator of the Marketing and Research Techniques area at ESCI-UPF and director of the Master of Science in International Business jointly offered by the Barcelona School of Management and ESCI-UPF. Member of the Research in International Studies and Economics group at ESCI-UPF, the Business Analytics Research Group and the Experimental Economics Laboratory at UPF. She lectures in statistical analysis and market research. Her research includes referenced publications and competitive projects linked to data processing in consumers’ and organisations’economic decisionmaking, corporate social responsibility and business internationalisation.
Roger Pagà
Lecturer
PhD in Economics, Finance and Management (UPF)
Roger Pagà Peris has a PhD in Economics, Finance and Management and specialises in the study of consumer behaviour, with particular focus on self-regulation, the psychological consequences of money and consumer rituals. He gives lectures in the field of marketing at UPF Barcelona School of Management, ESCI-UPF School of International Studies and Toulouse Business School.