Market Research Analytics

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40210

Créditos:
4 ECTS

Language:
English

Type of subject: Elective

Description

Application of statistical techniques to the market. Multivariate dependence methods. ANOVA, multiple progression, conjoint analysis, discrete choice models.

Learning Outcomes

Students will be able to properly apply multivariate methods for dependent variables, analyse the results and present a suitable report of findings

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Futher information

Lecturer Position

Mercè Roca

GNMI Head of Studies | Director of the MScIB

Contact details:

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Lecturer:
Analytic Tools Business Trip. International Trade Mission Internship Market Research Analytics Marketing Research and Opportunity Analysis Master Thesis Statistics

Qualifications:

PhD in Management (Leeds University Business School)
Master’s degree in Economics and Business (UPF)

Biography:

She is academic coordinator of the Marketing and Research Techniques area at ESCI-UPF and director of the Master of Science in International Business jointly offered by the Barcelona School of Management and ESCI-UPF. Member of the Research in International Studies and Economics group at ESCI-UPF, the Business Analytics Research Group and the Experimental Economics Laboratory at UPF. She lectures in statistical analysis and market research. Her research includes referenced publications and competitive projects linked to data processing in consumers’ and organisations’economic decisionmaking, corporate social responsibility and business internationalisation.