Analytic Tools
Description
The course introduces the basic concepts of data analysis and statistics. It provides a review of the main tools used for data description and how to perform basic statistical analysis. The course is self-contained and requires only a minimal mathematical knowledge for data processing and data analysis, which is also reviewed.
Mercè Roca
GNMI Head of Studies | Director of the MScIB
PhD in Management (Leeds University Business School)
Master’s degree in Economics and Business (UPF)
She is academic coordinator of the Marketing and Research Techniques area at ESCI-UPF and director of the Master of Science in International Business jointly offered by the Barcelona School of Management and ESCI-UPF. Member of the Research in International Studies and Economics group at ESCI-UPF, the Business Analytics Research Group and the Experimental Economics Laboratory at UPF. She lectures in statistical analysis and market research. Her research includes referenced publications and competitive projects linked to data processing in consumers’ and organisations’economic decisionmaking, corporate social responsibility and business internationalisation.