Consumer Behaviour

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40204

Créditos:
4 ECTS

Language:
English

Type of subject: Elective

Description

The psychological and sociological dimensions that influence consumer behaviour. Values, lifestyles and sociocultural and commercial aspects. Changes in individual consumption patterns.

Learning Outcomes

Interpret the factors that affect consumer behaviour and understand the decisions consumers take in response to the stimuli created by companies. Interpret trends and create strategies to match identified consumer behaviour.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Futher information

Lecturer Position

Roger Pagà

Lecturer

Contact details:

roger.paga@prof.esci.upf.edu

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Lecturer:
Applied Statistics Consumer Behaviour Consumer behaviour Consumer Behaviour Market Research Marketing Research and Opportunity Analysis

Qualifications:

PhD in Economics, Finance and Management (UPF)

Biography:

Roger Pagà Peris has a PhD in Economics, Finance and Management and specialises in the study of consumer behaviour, with particular focus on self-regulation, the psychological consequences of money and consumer rituals. He gives lectures in the field of marketing at UPF Barcelona School of Management, ESCI-UPF School of International Studies and Toulouse Business School.