Market Research

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
43205

Créditos:
4 ECTS

Language:
English

Type of subject: Required

Description

Market research design. Quantitative and qualitative market research methods and techniques. Data analysis and presentation of results.

Learning Outcomes

Carry out market research: define the sample size, select the appropriate means for carrying it out and present the findings in a suitable form.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Futher information

Lecturer Position

Roger Pagà

Lecturer

Contact details:

roger.paga@prof.esci.upf.edu

Ver perfil

Lecturer:
Applied Statistics Consumer Behaviour Consumer behaviour Consumer Behaviour Market Research Marketing Research and Opportunity Analysis

Qualifications:

PhD in Economics, Finance and Management (UPF)

Biography:

Roger Pagà Peris has a PhD in Economics, Finance and Management and specialises in the study of consumer behaviour, with particular focus on self-regulation, the psychological consequences of money and consumer rituals. He gives lectures in the field of marketing at UPF Barcelona School of Management, ESCI-UPF School of International Studies and Toulouse Business School.