Business Trip. International Trade Mission
Asignatura del Master of Science in International Business
Description
It offers students the opportunity to perform a series of activities during the trip to and experience the implementation of an international business plan in a foreign country.
Visits to international companies and interviews with their managers will be organized so that students learn about the organizational structure and resources characteristic to international business operations.
This subject forms part of the Master of Science in International Business, Follow the link for further information..
Mercè Roca
GNMI Head of Studies | Director of the MScIB
PhD in Management (Leeds University Business School)
Master’s degree in Economics and Business (UPF)
She is academic coordinator of the Marketing and Research Techniques area at ESCI-UPF and director of the Master of Science in International Business jointly offered by the Barcelona School of Management and ESCI-UPF. Member of the Research in International Studies and Economics group at ESCI-UPF, the Business Analytics Research Group and the Experimental Economics Laboratory at UPF. She lectures in statistical analysis and market research. Her research includes referenced publications and competitive projects linked to data processing in consumers’ and organisations’economic decisionmaking, corporate social responsibility and business internationalisation.