Digital Business Modeling and Competitive Strategy
Asignatura del Grado en Negocios y Marketing Internacional
Información académica
Code:
80240
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
Description
Development of a strategic approach to the analysis of competitive factors in digital environments. Technological disruption and the creation of digital business models. The Gartner Hype Cycle, lifecycle of technological industries, concept of competitive paradigm and analysis of multilayer platform models. Key levers for the construction of business models adapted to technological environments.
Learning Outcomes
Students will be able to understand the process of analysis and monitoring of competitive models based on key economic and financial metrics and the impact of business indicators (KPIs).
This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..
Marc Sansó
Profesor
Marc Sansó is a business and entrepreneurial consultant with extensive experience in competitive strategy, entrepreneurship and digital transformation. His professional career has led him to take on a wide range of responsibilities in both the public and private sectors and enabled him to become an international expert in the analysis of technological transformation and competitive disruption in consumer technology and B2B industries. He is a regular speaker at specialist international forums and an associate professor at various international business schools. Marc is also a seasoned investor, advisor and member of the board of directors of several startups. As a researcher, he has published several specialist articles and studies on digital competence and technological innovation. He is the author of the book The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models.