Business Game
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
44202
Créditos:
4 ECTS
Language:
English
Type of subject: Required
Description
The decision-making process. Decision making in marketing. Decision making in finance. Decision making in production. Market research. Presenting reports.
Learning Outcomes
Interrelate the actions to be carried out by each area in a company in a given situation that might affect its market position and take the necessary decisions to ensure the company can operate normally in a global market.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Marc Sansó
Profesor
Marc Sansó is a business and entrepreneurial consultant with extensive experience in competitive strategy, entrepreneurship and digital transformation. His professional career has led him to take on a wide range of responsibilities in both the public and private sectors and enabled him to become an international expert in the analysis of technological transformation and competitive disruption in consumer technology and B2B industries. He is a regular speaker at specialist international forums and an associate professor at various international business schools. Marc is also a seasoned investor, advisor and member of the board of directors of several startups. As a researcher, he has published several specialist articles and studies on digital competence and technological innovation. He is the author of the book The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models.