Business Marketing
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
42202
Créditos:
6 ECTS
Language:
Spanish / Catalan
Type of subject: Core
Description
Commercial policy decisions and developing a marketing plan. Commercial strategy. Product lifecycle. Developing and launching new products.
Learning Outcomes
Draw up a marketing plan and integrate it within a company’s commercial strategy. Consider the strategic improvements offered by introducing a product onto the market.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Rosa Colomé
Coordinator
PhD in Business Organisation (UPF, 2002)
MSc in Logistics and Supply Chain Management (Cranfield University, 1999)
MSc in Economics (UPF, 1996)
Bachelor’s degree in Economic and Business Sciences (UPF, 1995)
Rosa Colomé Perales is a specialist in designing, planning and managing logistics processes, as well as strategic and operational management of retail companies.
She joined ESCI-UPF in 2004 as academic coordinator and lecturer in the area of marketing and logistics. Since 2005 she has codirected the Master’s in International Retail (MIR), and in 2010 she took over responsibility for the Internship Programme and for relationships with companies.
She previously worked as a full-time lecturer at UPF, Tecnocampus de Mataró and UOC.