José Carlos Andrés
Position
Marketing, innovation and strategy consultant
Qualifications
Industrial Chemist degree, University from the Basque Country-Bilbao
PDD IESE Business School - Barcelona 2004
ISDI Dibex on Digital Transformation - Barcelona 2019-2020
Biography
Senior Marketing & Innovation Consultant, Storyteller; former marketing “irresponsible” at PortAventura, Hero, Borges, Titan… I am especially action driven (& by doing so I become a DOER!); listening to others & wanting to learn, while realistically improving any current situation in a pragmatic way, making sure things actually happen! (they key is what you do, not what you think!)
With a good balance between REASON: after all I am an Industrial Chemist with Scientific Background that started his professional career at P&G (ie, I am quite data maniac!) & EMOTION: I am fond of going one step further with ‘non obvious’ business plans (challenging the ‘status quo’, ie going beyond the “mkt by the book manual”); very curious person & always with a sense of humour.
Subjects they teach
Industry 4.0 Technologies and their Marketing Applications
Master’s Degree in International Digital Marketing
Required
Programme:
Master’s Degree in International Digital Marketing
Industry 4.0 is the term that encompasses the last stage of the industrial revolution (a digital revolution) in which the manufacture/production of products is carried out using the computational power of machine learning and artificial intelligence without incorporating human involvement. In addition to reviewing essential Industry 4.0 technologies and concepts such as big data, artificial intelligence, machine learning, the Internet of Things, and blog chains, in this course, we'll focus on how Industry 4.0 is making its own digital marketing space. We'll explore how Industry 4.0 enables us to identify and exploit opportunities, such as adopting a digital infrastructure, measuring, analysing, and using insights from data, and improving marketing efforts through agile digital strategies.
Créditos:
2 ECTS
Language:
Inglés
Type of subject: Required
International Product Management
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
This course takes a holistic approach to product management and sets out how to make a product consumers’ preferred choice across markets. It comprises four modules: Product Innovation and Innovation Ecosystems, New Product Development, Product Branding and Positioning, and Product Life Cycle Management
Define product strategies and positioning at international level in accordance with the company’s general strategy.
Code:
40112
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
International Product Management
GNMI - International Business Program
Elective
Programme:
GNMI - International Business Program
Code:
80241
Créditos:
6 ECTS
Language:
English
Type of subject: Elective