Programme
Master’s in International Retail

Corporate Strategy

You will analyse key aspects, detect opportunities and master the necessary tools to interpret businesses, assess their scalability and feasibility and design the best strategy for a company of any size (startup, SME or multinational).

Subjects

  • Introduction to Retail
  • Legal Environment of Retail
  • Strategic Marketing
  • Branding
  • Entrepreneurship and Startups
  • Innovation and Design Thinking
  • Digital Tech in Retail
POS Profit and Loss

You will learn how to read and interpret profit-and-loss accounts, learn about growth levers and improvement points and recognise the key aspects and features of each subsector.

Subjects

  • Financial Accounting
  • POS Accounting
  • Finance
  • Business Valuation
Sectors

You will be able to identify all the retail sectors and study their individual features in detail, as well as discover the fast-paced changes taking place and the opportunities on offer.

Subjects

  • Mass Market
  • Personal Apparel
  • Homeware
  • Hospitality
  • Luxury
  • Leisure
  • Services
Increased Profitability per POS

You will study POS design and management to measure and interpret data and plan and carry out actions to maximise sales. You will also learn about the latest trends in visual merchandising and window dressing, as well as working on effective allocation and management of human resources in the different types of POS.

Subjects

  • POS Concept
  • POS KPIs
  • POS Design
  • Visual Merchandising
  • Window Dressing
  • POS People Management
  • POS Applied Technology
Supply Chain

You will study the supply chain as a whole, including purchasing, product management, logistics, and distribution, among others.

Subjects

  • Logistics
  • Negotiation
  • Purchasing
  • Pricing
  • Category Management
  • Product Management and Distribution
  • Last Mile
Distribution Channels

You will learn how the different distribution channels work and identify the most effective way to manage each of them.

Subjects

  • Department Stores
  • Shopping Malls
  • Franchises
  • Wholesale
  • Internet
  • Marketplaces & e-Tailers
  • e-Commerce
  • Aggregators
  • Travel Retail
  • Outlets
Business Development

You will learn how to design growth strategies with the best solutions for each market, taking account of the circumstances, resources and capacity of the company in question.

Subjects

  • Localisation
  • International Expansion
  • Business Transformation
  • e-Com Development
Competitive Strategy

You will draw up an action plan to achieve a high conversion rate using communication tools and strategies and customer relations.

Subjects

  • Introduction to Marking in the Digital Age
  • Customer Experience
  • Customer Service – Omnichannel Strategies
  • Communication and Social Media
  • Inbound Marketing
  • Market Trends
  • Generation Z and Millennials
  • Market Research and Techniques
  • CRM
  • Predictive Marketing
Technology

You will put technology at the service of retail and learn about the benefits and potential of the most commonly used technological resources in the industry, including the disruptive possibilities and trends they offer.

Subjects

  • IA
  • IoT
  • Data Analytics
  • Blockchain
  • Mobile & Apps
  • ERP
  • Cloud Computing
  • Technology Platforms (AWS)
People Management

You will manage talent and work on personal brands to increase employability.

Subjects

  • Human Resources in Retail Companies
  • Personal Digital Identity
  • Leadership
  • Future Professionals
  • Talent Acquisition
  • Personal Branding: Employability and Change Management
New Capitalism

You will master the new drivers setting the pace in the retail industry: social and workplace wellbeing, environmental protection and sustainable economic models.

Subjects

  • CSR: Sourcing
  • Business Ethics
  • Circular Economy