You will analyse key aspects, detect opportunities and master the necessary tools to interpret businesses, assess their scalability and feasibility and design the best strategy for a company of any size (startup, SME or multinational).
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You will learn how to read and interpret profit-and-loss accounts, learn about growth levers and improvement points and recognise the key aspects and features of each subsector.
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You will be able to identify all the retail sectors and study their individual features in detail, as well as discover the fast-paced changes taking place and the opportunities on offer.
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You will study POS design and management to measure and interpret data and plan and carry out actions to maximise sales. You will also learn about the latest trends in visual merchandising and window dressing, as well as working on effective allocation and management of human resources in the different types of POS.
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You will study the supply chain as a whole, including purchasing, product management, logistics, and distribution, among others.
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You will learn how the different distribution channels work and identify the most effective way to manage each of them.
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You will learn how to design growth strategies with the best solutions for each market, taking account of the circumstances, resources and capacity of the company in question.
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You will draw up an action plan to achieve a high conversion rate using communication tools and strategies and customer relations.
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You will put technology at the service of retail and learn about the benefits and potential of the most commonly used technological resources in the industry, including the disruptive possibilities and trends they offer.
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You will manage talent and work on personal brands to increase employability.
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You will master the new drivers setting the pace in the retail industry: social and workplace wellbeing, environmental protection and sustainable economic models.
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